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Toyoda Gosei to Display its Latest Innovations at 2013 Tokyo Motor Show New technologies address key environmental, safety and comfort issues

November 06, 2013
Toyoda Gosei Co., Ltd.


Toyoda Gosei is exhibiting at the 2013 Tokyo Motor Show held at the Tokyo Big Sight from Nov. 22 through Dec. 1, 2013.

On Nov.21, from 12:30 to 12:45 pm, Tadashi Arashima, President of Toyoda Gosei, will hold a press briefing at our booth (E3012 in the East Hall), and we look forward to seeing you there.


During the Motor Show, Toyoda Gosei Group will present its latest innovations, targeting a contribution towards safer, more comfortable, and eco-friendly vehicles, using our rubber, plastic polymer and LED technologies. Our exhibits will include the Safe and Eco-friendly Wire-made Exhibition Car, equipped with our airbags and lightweight products, the Airbag Simulator, and radiator grills which are excellent in designability.

The following are our main exhibits:
(1) Wire-made Exhibition Car
This exhibition car shows features of our products including various types of airbags and a pop-up hood actuator, which improve safety, lightweight weatherstrips and a plastic fuel filler pipe, which reduce fuel consumption, and energy-saving LED lighting. 

(2) Airbag Simulator
With this simulator, visitors can witness how airbags are activated in the event of a collision.

(3) Decoration and Multi-functional Products 
Our plating and coating technologies allow for radiator grills to meet customers’ various tastes, and for console boxes to have various functions.

(4) Interactive Smart Steering Wheel
This is one of our proposals for better vehicles in the future. We equip a steering wheel, a vital interface between a driver and a car, with a range of convenient functions for driver comfort and safety.

About Toyoda Gosei

Established in 1949 and headquartered in Kiyosu, Aichi Prefecture, Japan, Toyoda Gosei has grown as a distinguished manufacturer in the area of rubber, and plastic polymers and optical semiconductors. Today, the company provides a variety of automotive components and LEDs internationally, with its network of 91 group companies in 18 countries and regions worldwide. Through the development of outstanding technologies for car safety, greater comfortability, and environmental protection, Toyoda Gosei aims to be a global supplier of choice that delivers on its promise of satisfaction to customers around the world.